The COVID-19 epidemic is still having an impact on live event production. Since 2020, event planners have have to experiment with new types of touchpoints. Drive-in events are one such option, since they offer a unique, convenient, and memorable method to engage participants from the safety and comfort of their own vehicle.
It’s not easy to organise a safe and successful drive-in event during a pandemic. These three techniques will ensure that your drive-in event goes off without a hitch.
1. Make your plans in accordance with local laws and regulations.
Be informed of COVID-19 rules in your area and make plans accordingly. The last thing you want is to arrive on the day of the event and discover you’ve broken local laws.
While the Centers for Disease Control and Prevention does not set a restriction on the number of people who can attend these events, the location, whether it’s a parking lot, a field, or another outside place, may. Rather of concentrating on the total number of participants, consider how you may decrease danger for attendees and event workers by minimising one-on-one interaction and ensuring that automobiles are kept at a safe distance.
Attendees may enjoy experience marketing activations while preserving social distance at drive-in events. You may take use of open-air places to guarantee that each automobile has its own event space and is not breaking any local laws.
2. Customize your messaging for your intended audience.
You have data about your target market; now is the time to put it to work. To assist raise brand recognition, align your message with your audience’s behaviours and preferred channels.
A drive-in experience, for example, can plan its event around a certain film. A unique interaction point (e.g., a meal, a band, a trivia game, etc.) can be linked with message that entices attendance. You may even customise a complete presentation to be exhibited on a massive cinema screen with audio streaming in through FM radio frequency, for example.
Communication before to the event is critical to a successful activation, especially now. Your messaging should be consistent, and guests should be given thorough, easy-to-understand information about your activation, COVID-19 guidelines, and what to expect during the event.
3. Consider everything from beginning to end.
The adventure of your attendees does not begin and stop with your experience event. Rather of focusing just on what occurs during your event, consider all aspects of your engagement with guests.
Consider what guests want to receive out of the event. Determine your event’s goal, and then use that knowledge to figure out how the event can bring your brand or message to that location. Build your event around the junction of the two after they’ve become clear.